Web Marketing - Internet Marketing
The key to the success of your business is the ability to attract new customers, while maintaining a strong returning client base.
Internet Marketing | Web Marketing | Warrington
Internet Marketing – What is it?
Just like the tools and materials of the construction industry have changed over the years then so too have the tools and materials of marketing, We are no longer as reliant upon ads in a goliath “yellow directory of pages” as we once were, or as addicted to the local publications either, because we now have a new world of exciting digital mediums at our fingertips.
The word “marketing” is in its basic form is the art of communicating the value of a company or products to potential customers, but conjures up this very complicated world of graphs and figures (not to mention expensive agencies) that apparently leave us mere mortals completely baffled by the whole process.
Now the thing is that it needn’t be like this, because now you have the same level playing field as your larger competitiors that in the past would have “outspent you” in the arenas of old, but in todays digital world of marketing you can work to outsmart them because “bigger money doesn’t necessarily mean bigger ads and greater traffic”
Can your Customers Find You?
The least you should expect from your website is that it helps your customers find you and your contact details which is all well and good, but what about those people that aren’t aware of your existence, then you need to strategise to somehow target those potential customers channel them into your website and showcase your products and services, and that is where internet marketing comes in.
“Having a website and not promoting it is akin to producing thousands of brochures and failing to distribute them.”